story about moving from the IT world to producing socks: http://om.co/2014/03/30/xoab-socks/
"Merino #wool sheared in America’s western heartland and spun in South Carolina. Long staple cotton from California’s San Joaqin Valley, made into yarn in Georgia. Dyed in Pennsylvania, designed in San Francisco, and knitted into elegant, comfortable socks in the hills of North Carolina."